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Ten link building strategies for small websites and start-up businesses
August 8, 2009 | Leave a Comment
The bigger or established businesses attract links easily as they already have a big market presence, brand awareness and visibility. The smaller business or new websites have to start from the scratch to build their brand and create a market within the budget constraints and push-backs of several market forces.
To help them out of their visibility miseries, here are ten ways to build links for smaller websites that will help them to be seen and reach out to large numbers of customers. Small business can use their small size to advantage. Since there are fewer shareholders and few key decision makers, small businesses adapt to change quickly. Such websites react to market changes faster and break news earlier.
They have a pulse on changing consumer trends and can act in changed environment faster than bigger enterprises.
strong>1)Friends on Call: Bank on interpersonal relationships. Create a family blog or page on social networking sites and invite your friends to talk about your products and company. If, your family members or friends have blog, ask them for a link to your website.
2) Blog Slot: Explore the blogosphere. Raise awareness about your website. Develop directories enlisting other products or sites and link them to yours. Cash on the niche information that you have. Conduct small surveys to study market trends. This will make people feel important.Keep in mind that every major search engine has one weak point and that is-good content. Bring it on to lure them for giving you higher search rankings. Your content should be neatly divided into headlines, testimonials, USP, services, centers etc. It should clearly elucidate its purpose and focus on the niche service or product that you are offering. People should be attracted to it. You must provide all the necessary information and links to relevant sites.
3)Local News and Classified: Posting information online for local customers can increase your sales. As it’s observed that customers prefer to browse through local directories or classified before making a purchasing decision, this can definitely help you.
4) Turn Social: Do not forget the old saying that human is a social animal. Social networking sites have unfolded new horizons of marketing.
5) Write for Right Link Building: Make your presence felt on social sites, news sites, and advertise on relevant news letters without writing sales-specific. Syndicate articles on ezines and article resources.
6) Release Press Notes: Be your own PR. issue press releases and handouts Spread a word about your enterprise in local business forums. Get a mention in the local gazette.
7) Not- for Profit: Shake hands with Non- profit Sites. Do something which is not purely commercial. This goes a long way in building brand equity. You can also get linked to bargain hunting and charity sites if you offer free online coupons. Associate to your local charity. You can volunteer for them and organize fundraisers campaigns for them.
8 ) Communicate with Others: You can highlight your site’s link in all your e mail correspondences. Be it mail order forms, requests, invoices or newsletters, save a standard signature format which to go out with every communication you choose to send.
9) Hub page or Go Squidoo: Create a page that only speaks about your organization. Update video, pictures and polls on the website pages to let your customers know what are you doing. This information contains links and if, your page is interactive and insightful enough, visitors won’t be able to resist the urge.
10) Guest Postings: Comment relevant on other bogs, get other bloggers to review your site and publish other’s opinions.
